It´s really difficult to be a bona fide center of influence without a network of people that you actually influence. And just because someone has a decent network doesn´t necessarily mean, that person is a legitimate influencer. Here is a four part formula to help you build your network and your influence factor.
- Build a quality network. Strategically develop your online profiles with the right mix of target market, customers, peers, and resources.
- Provide quality content. Meet your audience´s needs by providing excellent, relevant material.
- Be consistent. Develop a reputation for being the trusted go to source for your industry by showing up regularly
- Be genuine, authentic, passionate, and caring. Demonstrate through action how much you care about the people in your network.
Build a quality network
Start building out your online profiles by reaching out to individuals.
- Who are your target market.
- Who match the criteria of your ideal client.
- Whom your genuinely admire and would like to meet.
- Whose books you´ve read, seminars you´ve attended, or blogs you subscribe to.
- Whom you´d like to build relationship with.
- Who are your peers.
- Who are your contacts
- Who provide great sources of curated news, industry resources, and unique content that you can share with your audience.
You can become a content director by being mindful about the sources where you cherry-pick content and constantly provide excellent material that combines your own field of experience and other people´s content. By sharing other people´s content you provide your audience with a wider range of information while supporting your Golden Rolodex.
0 comments:
Post a Comment